About Us

We exist to
improve
healthcare.

Hendrix Health exists to improve the healthcare system for all New Zealanders and the wider Pacific so it can better look after us and our families.

Our Story

A better healthcare system for everyone in Aotearoa and across the Pacific.

Hendrix Health is named after Florian's son and Kalolo's godson, Leo Hendrix — our inspiration for a better healthcare system. In 10 years, when Leo is a teenager, we want him to have access to an advanced, world-class healthcare system that gives everyone in Aotearoa, and across the Pacific the care they deserve.

We are driven by a clear purpose – empowering clinicians and healthcare organisations through lifelong learning and digital solutions.

We believe AI literacy is a human right. We want to help clinicians and organisations use useful tools such as Heidi in ways that create real-world benefit, increase capacity, and support more abundant, healthier lives.

Florian Stroehle

What Drives Us

Vision

A future where lifelong learning is the catalyst that transforms healthcare.

Mission

We empower healthcare professionals and patients to embrace change through innovative education and digital tools, building a healthier future for all.

Our Values

The way we show up,
every day.

These values shape how we treat each other, our customers, and the communities we serve.

Manaaki

Hospitality

We make you feel part of the whānau

01

Rangatira

Leadership

We take ownership for real results

02

Whānau

Family

We stick up for families everywhere

03

Toa

Teach

We master by practice and teaching

04

Auaha

Innovation

We fail fast and safely

05

Meet the Team

The people behind the magic.

Isaac Thomson
Isaac Thomson
Enterprise Customer Success Lead

With a background in the New Zealand health sector spanning case management and customer success in health technology, Isaac is driven by a desire to ease the pressure on NZ's clinical workforce. He leads enterprise customer success across the Central and Te Waipounamu regions of Health New Zealand, as well as a number of other enterprise customers, helping clinical teams get real value from Heidi.

Nimit Sabharwal
Nimit Sabharwal
Enterprise Customer Success Lead

With an engineering background and years spent helping hospital teams adopt clinical technology, Nimit joined Hendrix Health to lead enterprise customer success across the Northern and Manawa Taki regions of Health New Zealand, as well as a number of other enterprise customers. He partners with Aotearoa's largest organisations to roll out Heidi at scale, working directly with clinicians and stakeholders to make sure adoption actually lands in the day to day.

Natasha Thanawalla
Natasha Thanawalla
SMB Customer Success Lead

Natasha's background in public health, combined with hands-on experience in clinical and non-clinical settings across Vanuatu, Spain, and Aotearoa, means she understands the real pressures of the healthcare system from the inside out. She helps small-to-medium healthcare organisations turn Heidi into a tool their clinicians actually use and love.

Nadine Hidalgo
Nadine Hidalgo
SMB Customer Success Lead

Fuelled by her background in biomedical engineering and business development across Aotearoa, Nadine is passionate about bridging the gap between complex problem-solving and compassionate, whānau-centred care. She supports healthcare organisations across primary and allied health to get the most out of Heidi.

Carmela Kendrick-Jones
Carmela Kendrick-Jones
Client Partner

With a background in public health, Carmela brings a strong understanding of the health sector alongside a warm, practical approach to implementation. She is passionate about helping GPs, specialists, dentists, and healthcare teams across New Zealand feel confident using technology that is safe, efficient, and genuinely useful.

Dr Sarah Manig
Dr Sarah Manig
Client Partner

Born and trained in South Africa, Sarah brings a global perspective shaped by more than a decade of clinical physiotherapy across diverse healthcare environments. With an MSc and 12 years of hands-on practice, she understands what clinicians, teams, and health systems actually need to function well. As a Client Partner for Veterinary and Allied Health, she works at every level: supporting individual clinicians to reduce documentation burden, helping practice managers build sustainable workflows, and advising organisations on how AI fits within broader digital health strategy.

Shay Franklin
Shay Franklin
Client Partner

Shay helps healthcare organisations across primary care, aged care, and audiology implement Heidi's clinical documentation tools. Drawing on a background in enterprise partnerships and digital health across New Zealand, Shay is focused on helping the health sector provide better care.

Max Hopf
Max Hopf
Business Development Representative

With a background in sport and exercise, Max wants to make a difference in peoples' lives and sees Hendrix and Heidi as a chance to do that at scale. By giving clinicians back hours of their week, he's helping reduce burnout, restore the human connection in consultations, and improve outcomes for patients across NZ.

Alesha Laidlaw
Alesha Laidlaw
Business Development Representative

With a background in business management and medical tech sales across New Zealand and the UK, Alesha is driven by a passion for improving both clinician and patient experiences. Having worked with healthcare professionals for many years, she understands the administrative pressures and time constraints they face everyday. Through Hendrix and Heidi, she's helping practices reclaim valuable time, reduce burnout and create more meaningful patient relationships across Aotearoa.

Harry Lee
Harry Lee
Marketing Specialist

A final year medical student, Harry joined Hendrix Health in 2025 to support Heidi's implementation in emergency departments across Aotearoa. He combines on-the-ground clinical experience with his marketing role, drawing on his medical training, healthcare management consulting, and a medical-focused social media presence. Harry is part of the audience he serves, and leads content on AI in healthcare that reflects how clinicians, practice managers, and health system leaders actually think and work.

Peter Zhang
Peter Zhang
AI Systems & Automation

Peter is the technical engine behind Hendrix Health, building the AI systems, automations, and secure integrations that keep the team running at its best. With a background in AI and software engineering, he approaches every build with a security-first mindset and a focus on reliability in environments where getting it wrong is not an option. He is passionate about removing the low-value manual work that slows teams down, so the people around him can spend their time on what actually counts for clinicians and the patients they care for.

Meet the Founders

Florian Stroehle

Founder & CEO

With over 15 years in digital healthcare, Florian has led business transformation, AI implementation, and digital strategy for healthcare providers across multiple regions. Prior to Hendrix Health, he held leadership roles across New Zealand, the UK, US, Australia, Asia and the Middle East.

Florian has a deep understanding of healthcare systems, digital transformation, and governance models. His experience includes implementing clinical systems, scheduling, booking, eReferrals, telehealth, remote patient monitoring, and virtual hospital solutions.

Solosoloali'i Kalolo Haufano

Founder & COO

With over 10 years in adult learning and workforce education, Kalolo has designed and led digital training programmes that empower professionals across New Zealand. He has collaborated with over 15 organisations to develop initiatives that shape business and government training frameworks.

Kalolo has contributed to award-winning projects including Project Ikuna, upskilling Pacific and Maori workers in financial and digital literacy. His work has helped advance AI literacy in healthcare and advance the economic empowerment of underserved communities.