About Us
We exist to
improve
healthcare.
Hendrix Health exists to improve the healthcare system for all New Zealanders and the wider Pacific so it can better look after us and our families.
Our Story
A better healthcare system for everyone in Aotearoa and across the Pacific.
Hendrix Health is named after Florian's son and Kalolo's godson, Leo Hendrix — our inspiration for a better healthcare system. In 10 years, when Leo is a teenager, we want him to have access to an advanced, world-class healthcare system that gives everyone in Aotearoa, and across the Pacific the care they deserve.
We are driven by a clear purpose – empowering clinicians and healthcare organisations through lifelong learning and digital solutions.
We believe AI literacy is a human right. We want to help clinicians and organisations use useful tools such as Heidi in ways that create real-world benefit, increase capacity, and support more abundant, healthier lives.
What Drives Us
Vision
A future where lifelong learning is the catalyst that transforms healthcare.
Mission
We empower healthcare professionals and patients to embrace change through innovative education and digital tools, building a healthier future for all.
Our Values
The way we show up,
every day.
These values shape how we treat each other, our customers, and the communities we serve.
Manaaki
Hospitality
We make you feel part of the whānau
Rangatira
Leadership
We take ownership for real results
Whānau
Family
We stick up for families everywhere
Toa
Teach
We master by practice and teaching
Auaha
Innovation
We fail fast and safely
Meet the Team
The people behind the magic.
With a background in the New Zealand health sector spanning case management and customer success in health technology, Isaac is driven by a desire to ease the pressure on NZ's clinical workforce. He leads enterprise customer success across the Central and Te Waipounamu regions of Health New Zealand, as well as a number of other enterprise customers, helping clinical teams get real value from Heidi.
With an engineering background and years spent helping hospital teams adopt clinical technology, Nimit joined Hendrix Health to lead enterprise customer success across the Northern and Manawa Taki regions of Health New Zealand, as well as a number of other enterprise customers. He partners with Aotearoa's largest organisations to roll out Heidi at scale, working directly with clinicians and stakeholders to make sure adoption actually lands in the day to day.
Natasha's background in public health, combined with hands-on experience in clinical and non-clinical settings across Vanuatu, Spain, and Aotearoa, means she understands the real pressures of the healthcare system from the inside out. She helps small-to-medium healthcare organisations turn Heidi into a tool their clinicians actually use and love.
Fuelled by her background in biomedical engineering and business development across Aotearoa, Nadine is passionate about bridging the gap between complex problem-solving and compassionate, whānau-centred care. She supports healthcare organisations across primary and allied health to get the most out of Heidi.
With a background in public health, Carmela brings a strong understanding of the health sector alongside a warm, practical approach to implementation. She is passionate about helping GPs, specialists, dentists, and healthcare teams across New Zealand feel confident using technology that is safe, efficient, and genuinely useful.
Born and trained in South Africa, Sarah brings a global perspective shaped by more than a decade of clinical physiotherapy across diverse healthcare environments. With an MSc and 12 years of hands-on practice, she understands what clinicians, teams, and health systems actually need to function well. As a Client Partner for Veterinary and Allied Health, she works at every level: supporting individual clinicians to reduce documentation burden, helping practice managers build sustainable workflows, and advising organisations on how AI fits within broader digital health strategy.
Shay helps healthcare organisations across primary care, aged care, and audiology implement Heidi's clinical documentation tools. Drawing on a background in enterprise partnerships and digital health across New Zealand, Shay is focused on helping the health sector provide better care.
With a background in sport and exercise, Max wants to make a difference in peoples' lives and sees Hendrix and Heidi as a chance to do that at scale. By giving clinicians back hours of their week, he's helping reduce burnout, restore the human connection in consultations, and improve outcomes for patients across NZ.
With a background in business management and medical tech sales across New Zealand and the UK, Alesha is driven by a passion for improving both clinician and patient experiences. Having worked with healthcare professionals for many years, she understands the administrative pressures and time constraints they face everyday. Through Hendrix and Heidi, she's helping practices reclaim valuable time, reduce burnout and create more meaningful patient relationships across Aotearoa.
A final year medical student, Harry joined Hendrix Health in 2025 to support Heidi's implementation in emergency departments across Aotearoa. He combines on-the-ground clinical experience with his marketing role, drawing on his medical training, healthcare management consulting, and a medical-focused social media presence. Harry is part of the audience he serves, and leads content on AI in healthcare that reflects how clinicians, practice managers, and health system leaders actually think and work.
Peter is the technical engine behind Hendrix Health, building the AI systems, automations, and secure integrations that keep the team running at its best. With a background in AI and software engineering, he approaches every build with a security-first mindset and a focus on reliability in environments where getting it wrong is not an option. He is passionate about removing the low-value manual work that slows teams down, so the people around him can spend their time on what actually counts for clinicians and the patients they care for.
Meet the Founders
Florian Stroehle
Founder & CEO
With over 15 years in digital healthcare, Florian has led business transformation, AI implementation, and digital strategy for healthcare providers across multiple regions. Prior to Hendrix Health, he held leadership roles across New Zealand, the UK, US, Australia, Asia and the Middle East.
Florian has a deep understanding of healthcare systems, digital transformation, and governance models. His experience includes implementing clinical systems, scheduling, booking, eReferrals, telehealth, remote patient monitoring, and virtual hospital solutions.
Solosoloali'i Kalolo Haufano
Founder & COO
With over 10 years in adult learning and workforce education, Kalolo has designed and led digital training programmes that empower professionals across New Zealand. He has collaborated with over 15 organisations to develop initiatives that shape business and government training frameworks.
Kalolo has contributed to award-winning projects including Project Ikuna, upskilling Pacific and Maori workers in financial and digital literacy. His work has helped advance AI literacy in healthcare and advance the economic empowerment of underserved communities.